Elisa Zheng Covington is the founder and CEO of Transform Real Estate Investments. After leaving a corporate career, she committed fully to real estate investing and has built a systematic, high-performance flipping business that operates in one of the most competitive markets in the U.S. the Bay Area. By focusing on scalable processes, budget discipline, and market-aligned design decisions, Elisa has successfully executed multiple flipping projects annually, often driving six-figure profits per deal or more.
Elisa is also the author of Flipping Houses QuickStart Guide, a practical industry-recognized book that covers how to find, finance, analyze, renovate, and sell homes for profit including real tools and frameworks used in her busine
Transform Real Estate Investments, LLC is a real estate investment and residential solutions company based in the San Francisco Bay Area. We specialize in acquiring, renovating, and reselling residential properties with disciplined strategy and proven execution. Our goal is to create value through thoughtful renovation, strategic positioning, and strong resale outcomes all with the investor’s interests front and center.
At Transform Real Estate Investments, our mission is straightforward:
To transform overlooked and undervalued homes into quality, market-ready properties delivering predictable returns for investors while improving communities.
We operate with clarity, discipline, and execution focus not speculation or hype and our outcomes reflect a commitment to long-term investment performance rather than short-term volume.
We are a value-add real estate investor that acquires homes with the potential for significant improvement, oversees full renovation projects, and positions finished properties for resale at market-driven price points.
Our service model includes:
•Strategic property acquisition — data-informed analysis ensures we buy at the right basis.
•Thoughtful renovation processes — scope, budgets, and timelines tailored to market demand.
•Investor-aligned capital partnerships — structures that let partners deploy funds into specific projects.
•Consistent communication — transparency and reporting from acquisition through resale.
Every renovation is managed with oversight, cost control, and quality checks ensuring outcomes match both investor expectations and buyer demand.
Disciplined Execution
We underwrite every opportunity with respect for capital and realistic assumptions, protecting downside risk while targeting strong returns.
Market-Driven Decision Making
Design choices, finishes, and renovation scopes are informed by current buyer preferences and local market data — not trends or personal taste.
Transparency & Accountability
Partners receive clear reporting, defined expectations, and direct access to project milestones throughout the lifecycle of every flip.
Community Impact
By upgrading homes and improving neighborhoods, we contribute positively to the local housing environment while pursuing profitable outcomes.
Transform Real Estate Investments operates in a competitive market where disciplined strategy matters. We regularly complete multiple renovation projects each year, each evaluated through rigorous underwriting and execution planning. Outcomes frequently meet or exceed profit goals because of our conservative acquisition bases, renovation budget control, and market-tested design choices.
Transform Real Estate is built around execution, accountability, and disciplined decision-making. While every project is guided by a clear investment framework, it is ultimately people not spreadsheets who ensure successful outcomes.
Our team combines leadership, operational expertise, and trusted professional partners to manage each project from acquisition through resale.
While Transform Real Estate maintains a lean internal structure, each project is supported by a vetted network of experienced professionals who specialize in their respective disciplines.
This includes:
•Renovation planning and execution oversight
•Budget and timeline management
•Quality control throughout construction phases
•Market-aligned design implementation
By working with repeat contractors and trusted service providers, Transform Real Estate ensures consistency, accountability, and efficiency across projects without unnecessary overhead.
Each project is supported by a network of licensed and experienced professionals, including:
•General contractors and skilled trades
•Real estate brokers and resale specialists
•Inspectors, designers, and permitting consultants
•Legal, accounting, and transaction professionals
These partners are selected based on performance, reliability, and alignment with our execution standards. Relationships are built over time and maintained through clear expectations and accountability.
Rather than operating as a large, bureaucratic organization, Transform Real Estate intentionally maintains a focused structure. This allows for:
•Faster decision-making
•Tighter cost control
•Direct oversight by leadership
•Clear communication with investors
Capital is deployed into projects not overhead and execution remains tightly controlled at every stage.
Every project is managed with hands-on leadership, defined processes, and clear reporting. Investors and partners are not dealing with layers of management or outsourced decision-making they are working directly with the team responsible for execution.
This structure allows Transform Real Estate to remain agile, disciplined, and highly responsive in changing market conditions.
Active investments. Disciplined execution.
Transform Real Estate
Disciplined House Flipping. Execution-Driven Results.
Contact / Investor Inquiry
Private Capital & Project Partnerships
San Francisco, California
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